SPC Shake Shack to Open 16th Store at Seoul COEX... Opening in June

Hoarding art of the Shake Shack COEX branch in Samseong-dong, scheduled to open in June.

[Asia Economy Reporter Seungjin Lee] SPC Group announced on the 20th that it will open the 16th Shake Shack location, 'COEX Branch,' on the first floor of Megabox COEX in Samseong-dong, Seoul, in early June.

Prior to the opening, Shake Shack collaborated with the media art studio 'Bicture' to present a video artwork titled 'Movie Street with Shake Shack,' which overlaps scenes from famous movies with the upcoming Shake Shack at COEX, evoking New York's Broadway through 'hoarding art' (artwork painted on temporary construction site barriers).

Shake Shack has communicated with local communities through hoarding art reflecting the characteristics of each region at every store opening, showcasing unique public cultural art pieces that customers can participate in.

To commemorate the opening of the 'COEX Branch,' Shake Shack is holding a pre-event until the 31st. Customers who upload photos taken in front of the hoarding art with hashtags on their personal Instagram accounts will be entered into a draw where 100 winners will have the opportunity to enjoy Shake Shack menu items freely at the pre-opening event, 'Community Day.'

Additionally, in collaboration with Megabox, a movie discount coupon will be offered within the Happy Point app (Happy App) until June 13, and Shake Shack custard will be given to Megabox app members.

Meanwhile, to coincide with the opening, Shake Shack plans to practice its brand mission, 'Stand for Something Good' (thoughtful values needed in the world), by donating food boxes to low-income vulnerable families through the 'Green Umbrella Children's Foundation' and delivering products to local welfare organizations as part of its community engagement activities.

This content was produced with the assistance of AI translation services.