Eunpyeong-gu, What Is the Secret to Achieving 1st Place in Seoul for 14 Consecutive Years in Red Cross Membership Fee Fundraising?
Despite Poor Financial Independence (22nd), 11.5% Red Cross Membership Fee Collection Rate Ranks 1st in Seoul...Showing the Power of Village Communities
[Asia Economy Reporter Park Jong-il] Eunpyeong-gu (Mayor Kim Mi-kyung) announced that it recorded a fundraising rate of 11.51% in Red Cross membership fee collection, achieving first place in Seoul for 14 consecutive years.
This result far exceeds the Seoul city average fundraising rate of 9.09%.
The 2021 Red Cross membership fee collection was conducted over five months from December last year to April this year. The funds raised through citizens' voluntary donations are used for social welfare projects for vulnerable groups such as the elderly and child-headed households, disaster relief, national health projects, and international relief efforts.
Eunpyeong-gu’s achievement of “14 consecutive years as Seoul’s top fundraiser for Red Cross membership fees” is especially meaningful as the district ranks 22nd in financial independence among Seoul’s autonomous districts, indicating a challenging financial situation.
Meanwhile, Eunpyeong-gu has taken a leading role in fostering community through resident participatory budgeting, resident autonomy, and village enterprises. Approximately 25% of the district’s residents (118,070 people) are registered volunteers, demonstrating the power of the community in times of crisis.
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Mayor Kim Mi-kyung stated, “Eunpyeong-gu is a place where warm affection lives, having achieved first place in Seoul for Red Cross membership fee fundraising for 14 consecutive years,” and added, “I sincerely thank all residents who have shown love and care for their neighbors despite the difficult times caused by COVID-19.”
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