HPO's 'Hi&GoGo Milk Powder' Selected as 'Top 2 High-End Nutritional Supplements' on China's Tmall

[Asia Economy Reporter Yoo Hyun-seok] Premium health functional food company HPO announced on the 13th that its ‘Hi&Go Organic Milk Powder,’ sold in the Chinese market, was selected as the ‘Top 2 in High-End Nutritional Supplement Sales Growth Ranking’ on T-mall.

This ranking was announced based on the products with the highest sales growth trend in the first week of this month on T-mall, and being ranked Top 2 means that the recognition of Hi&Go Organic Milk Powder is increasing in the Chinese market, leading to rapid sales growth.

HPO has been operating a direct exclusive store (Flagship store) on T-mall since March last year. In March this year, it also opened an exclusive store on Jingdong (Jingdong) following T-mall. Hi&Go Organic Milk Powder is HPO’s main product in the Chinese market, launched in June 2019 targeting growing children.

An HPO official said, “We are actively conducting overseas business using our own brand Denps, and have already achieved sales of about 10 billion KRW overseas, mainly in the Chinese market, in 2020,” adding, “This year, we aim for overseas sales of 20 billion KRW, about 100% growth from the previous year, and since we have already secured sales of 8 billion KRW in China alone by April, the possibility of achieving the target is high.”

He continued, “Consumer response has been positive in the Japanese market, which we entered in September last year,” and added, “We plan to enter new markets such as Southeast Asia in the second half of the year and expect to achieve results in overseas business.”

This content was produced with the assistance of AI translation services.