Chateau Perrot targets young generation with 'emotional wine'

[Asia Economy Reporter Seungjin Lee] Wine edit shop Chateau Pero announced on the 13th that it will target the younger generation by introducing three types of 'emotional wine.'

Chateau Pero presents 'Emravi,' produced by Albert Bichot, the largest n?gociant in France. With excellent quality for the price and a container imbued with premium sensibility, it targets the tastes of the MZ generation (Millennials + Generation Z). There are three types in total: red wine, white wine, and ros? wine, each with distinct characteristics.

The red wine 'Emravi Pinot Noir·Syrah' features a harmony of Pinot Noir and the rich, smooth body of Syrah, allowing you to enjoy the flavor of red fruits. The ros? wine 'Emravi Syrah·Grenache' is a ros? wine with an impressive floral scent. The white wine 'Emravi Chardonnay Sauvignon' is characterized by sweet honey aroma and fresh fruit scent.

Chateau Pero expects the 'Emravi' wine to gain popularity among the younger generation, who have a culture of sharing certification photos on social networking services (SNS), as a 'pretty wine' and 'emotional wine.'

A representative from Chateau Pero said, “We offer premium wines with excellent quality for the price through strict selection criteria. We will continue to strive to introduce wines not only for the younger generation but also for various age groups.”

Meanwhile, Chateau Pero, operated by Jaspero International, a wine-specialized importer, offers premium wines from famous regions worldwide at reasonable prices.

This content was produced with the assistance of AI translation services.