Coupang Launches Nationwide Early Morning Delivery of Excellent Agricultural and Specialty Products from Jeonnam

Jeollanam-do and Jeonnam Nonghyup Sign MOU for Regional Win-Win Cooperation

Yoon Hye-young, Vice President of Coupang Retail (from the left in the photo), Kim Young-rok, Governor of Jeollanam-do, and Park Seo-hong, Head of the Jeonnam Regional Headquarters of the National Agricultural Cooperative Federation, are signing a Memorandum of Understanding (MOU) on the 12th at Jeonnam Provincial Office to expand online sales channels and promote consumption of excellent local agricultural and specialty products.

[Asia Economy Reporter Kim Cheol-hyun] Coupang announced on the 12th that it has signed a Memorandum of Understanding (MOU) with Jeollanam-do and the Jeonnam Regional Headquarters of the National Agricultural Cooperative Federation (hereinafter Jeonnam Nonghyup) to expand online sales channels and promote consumption of excellent local agricultural and specialty products.

Key officials including Kim Young-rok, Governor of Jeollanam-do, Park Seo-hong, Head of Jeonnam Regional Headquarters of Nonghyup, and Yoon Hye-young, Vice President of Coupang Retail, attended the signing ceremony and pledged to actively cooperate to promote consumption and expand sales channels of excellent agricultural, livestock, and marine products from Jeollanam-do.

Through this agreement, high-quality agricultural, livestock, and marine products grown by local residents of Jeollanam-do, such as Gwangyang maesil (green plums), Damyang strawberries, and Naju pears, will be conveniently introduced nationwide via Coupang Rocket Fresh’s dawn delivery and same-day delivery services. Jeollanam-do will support the stable production of fresh and safe high-quality agricultural, livestock, and marine products, while Jeonnam Nonghyup will play a role in ensuring smooth supply and logistics support.

Coupang will also support promotional and marketing activities to raise awareness of the excellence of local agricultural products alongside expanding online sales channels for local producers. Various marketing activities will be supported using main advertising banners and other means. Yoon Hye-young, Vice President of Coupang Retail, said, "Through Coupang’s Rocket Fresh, local farmers and fishermen who have carefully cultivated excellent agricultural products can present them to Coupang customers nationwide," adding, "We will do our best to meet more customers and help increase sales through Coupang in the future."

This content was produced with the assistance of AI translation services.