CJ OnStyle Launches Beauty Specialty Mall 'The Beauty'... "Offering Essential Solutions"
[Asia Economy Reporter Lim Chun-han] CJ OnStyle announced on the 12th that it will launch 'The Beauty.' The Beauty is a beauty specialty mall located within CJ OnStyle, aiming to provide women with carefully selected essential products along with various brands and information.
The Beauty offers product recommendations tailored to consumers' preferences and skin concerns, just like receiving product suggestions offline, and provides optimized beauty solution information. In weekly home care recommendation corners and expert recommendation sections, it analyzes the most needed information by season and situation, such as ways to prevent skin aging during yellow dust season and makeup tips to enhance durability in hot summer, offering skin care methods and product information.
In particular, the home care section operates a corner where external beauty experts like beauty director Hwang In-young share detailed and professional skin care know-how. Additionally, customers can receive product features and skin care tips from beauty product specialist show hosts and famous influencers.
To commemorate the launch, The Beauty is holding the industry's first personalized hair care service event called ‘Exclusive Hair Solution.’ Exclusive Hair Solution checks individual scalp and hair conditions through a survey and proposes personalized hair solutions, gifting a one-of-a-kind shampoo. The event will be conducted by drawing 50 winners, with the shampoo manufactured by the cosmetics specialist company COSMAX. Applications are open until the 23rd at The Beauty event corner, and all participants will receive 1,500 won in reward points. One final winner will be drawn to receive a ‘HairBeam Alpha Hair Loss Scalp Care Device.’
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A CJ OnStyle The Beauty official said, “We will continue to provide various products tailored to customer situations, diverse beauty information, and ongoing customer benefits,” adding, “We will also expand personalized programs like Exclusive Hair Solution to offer a unique preference shopping experience only available at The Beauty.”
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