Lotte Department Store Opens 'Breitling' Online Brand Store... Premium Delivery Service

A Breitling store employee is handing over a product to a Valex employee for premium delivery at Lotte Department Store Mall.

[Asia Economy Reporter Lim Chun-han] Lotte Department Store announced on the 12th that it will launch the first official online brand store in Korea for the Swiss luxury watch brand with 138 years of tradition, ‘Breitling,’ on Lotte Department Store Mall within Lotte ON on the 13th.

On Lotte Department Store Mall, various product lines will be showcased, from Breitling’s iconic ‘Navitimer Collection’ to the eye-catching ‘Chronomat Collection’ with its unique roll bracelet, and the athleisure watch ‘Endurance Pro Collection’ designed for millennials who enjoy an active lifestyle. In particular, 10 high-end models priced between 10 million and 15 million KRW, including the Navitimer, Chronomat, and Premier Heritage Collections, will also be available for sale.

Lotte Department Store plans to apply its differentiated ‘Premium Delivery Service’ on Lotte Department Store Mall for Breitling to minimize concerns that deter customers from purchasing luxury goods online, such as product damage and loss, thereby enhancing customer satisfaction. The products will be delivered in Breitling-exclusive packaging boxes via ‘Valex,’ a specialized secure cargo transportation company. The delivery vehicles are equipped with dedicated safes, CCTV, GPS trackers, and alarms to ensure even safer delivery of the products.

To commemorate the opening of the Breitling online store on Lotte Department Store Mall, an event will be held until the end of May where customers will receive a complimentary strap with their purchase.

Meanwhile, Lotte Department Store Mall has been providing premium delivery services for purchases of TAG Heuer, Longines, and Mulberry brand products, and this month, the service has been expanded to include Breitling, Tumi, MCM, and others.

A representative from Lotte Department Store said, “As non-face-to-face shopping has increased due to COVID-19, luxury brands are steadily entering online malls. We will strive to expand the product lineup with various luxury brands, not only luxury watches, and present them together with premium delivery services.”

This content was produced with the assistance of AI translation services.