Lotte Confectionery Ice Cream Subscription Service 'Wolgan Ice' Sells Out Early

[Asia Economy Reporter Seungjin Lee] Lotte Confectionery announced on the 10th that the first subscription reservations for its ice cream subscription service, ‘Monthly Ice,’ have sold out early.

Launched by Lotte Confectionery on the 3rd, ‘Monthly Ice’ reached full capacity and ended early on the 6th, just four days after its launch. The biggest advantage of ‘Monthly Ice’ is that customers do not need to bother purchasing products individually each time. ‘Monthly Ice’ applies a different theme every month, carefully selecting products and new releases to create a unique product lineup. To maintain user curiosity, the subscription contents remain undisclosed until the products are delivered.

Meanwhile, Lotte Confectionery is attempting various changes in non-face-to-face content. Last year, it introduced the country’s first snack subscription service, ‘Monthly Snack,’ and expanded its offerings with ‘NyamNyam Lab,’ which allows participation in online classes beyond simple product purchases, and ‘Monthly Ice,’ which extends into frozen desserts.

Lotte Confectionery plans to continue expanding the ‘Monthly Ice’ subscription service and develop it, along with ‘Monthly Snack,’ into killer content for its e-commerce business. Due to the early sell-out of the first subscription reservations, the second recruitment for ‘Monthly Ice’ will be expanded and conducted in June.

This content was produced with the assistance of AI translation services.