Live Taste Shopping Platform 'CJ OnStyle' Launches Today

CJ OnStyle app image.

[Asia Economy Reporter Yuri Kim] 'CJ OnStyle' officially launched on the 10th. From this day, CJ OnStyle integrates the existing CJ O Shopping (TV home shopping), CJmall (online shopping mall), and CJ O Shopping Plus (T-commerce) brands into one, breaking down channel boundaries and newly presenting itself as a mobile-centered 'live personalized shopping platform.'

From midnight on the 10th, the TV home shopping channel 'CJ O Shopping' was renamed 'CJ OnStyle,' and the T-commerce channel 'CJ O Shopping Plus' was changed to 'CJ OnStyle Plus.'

While the existing TV home shopping broadcasts focused on introducing a single product, CJ OnStyle implements 'mobile curation' that allows customers to view multiple related products currently on sale together on mobile.

The 'Live Talk' feature, which enables direct communication with customers via text during live broadcasts, has also been enhanced. The chat window displayed on the broadcast screen has increased from one line to three lines, and the number of broadcasts applying this feature has increased. Previously, the focus was on delivering accurate product information, but CJ OnStyle operates the chat window as a space to build relationships and communicate with customers.

The CJmall mobile application will be updated sequentially to 'CJ OnStyle' depending on the operating environment. The most significant change is the addition of the 'Live Show' tab. It gathers TV home shopping, T-commerce, mobile live, and influencer commerce 'Pick The Cell' videos in one place, providing a variety of content and product information.

The curation function offering a 'personalized shopping' experience has also been strengthened. Through three major specialty shops?fashion, living, and beauty?customers can receive product recommendations tailored to their preferences based on past purchase history and app usage experience. By pressing the launcher icon at the bottom center of the app, users can open the 'Real-time Shopping Feed' page, where they can conveniently view all their shopping-related information at a glance. This includes membership benefits, coupons, reward points, as well as delivery, exchange/return, and product reviews all in one place.

Various events are also being held to celebrate the new launch. The '50% Payback' event, which offers up to 30,000 KRW in reward points, runs from the 10th to the 12th. It returns 50% (up to 30,000 KRW) of the purchase amount made on the CJ OnStyle app as reward points. It is provided to the first 5,000 customers at noon and 10 PM daily, and each ID can participate only once.

The raffle event 'Raffle OnStyle' is also underway. Until the 31st, customers can enter daily at 10 AM via the mobile app for a chance to win luxury brands such as Chanel and Herm?s, as well as high-end home appliances. Winners are announced at 10 AM the following day. Winning customers can purchase the products at up to 96% off the original price until midnight on the announcement day.

The 'First Meeting Gift' event offers an 'Odense Tableware Brunch Set' to customers who make their first purchase after the CJ OnStyle app revamp and whose total daily order amount exceeds 100,000 KRW. The event runs until the 31st, providing the gift to 200 customers at 10 AM and 300 customers at 8 PM daily on a first-come, first-served basis.

From the 10th to the 12th, customers who pay 50,000 KRW or more using Shinhan, KB, or Samsung cards on the CJ OnStyle mobile app will receive an immediate 10% discount (up to 200,000 KRW). Until the 31st, customers who purchase CJ OnStyle TV broadcast products three or more times (totaling 300,000 KRW or more) via the mobile app will receive a multi-grill cooker as a gift. The '20,000 KRW Coupon Pack × Brand Special' event runs from the 13th to the 30th, offering 20,000 KRW worth of coupons for 50 brands daily at 10 AM to the first 10,000 customers on the mobile app.

This content was produced with the assistance of AI translation services.