Ate1, 'VR New York Story' Listed on Oculus App Lab... "Content Competitiveness Verified in Global Market"

[Asia Economy Reporter Yoo Hyun-seok] EightOne, a KOSDAQ-listed company, announced on the 7th that its self-developed VR (Virtual Reality) content ‘VR New York Story’ has been listed on Oculus App Lab, the world's number one VR device market share brand.

‘App Lab’ is one of Oculus's side quest platforms that gathers various contents not officially contracted with the platform. It is used to gauge market response and test compatibility and other complementary aspects before being officially listed as content within VR HMD devices.

An EightOne official stated, “During the process of coordinating various details, the listing of ‘VR New York Story’ on Oculus ‘App Lab’ has been approved,” adding, “Our ultimate goal is to produce and discover rich content including VR New York Story, introduce it to virtual reality consumers, and ultimately transition to an XR (Extended Reality) platform through multifaceted partnership contracts.”

Recently, EightOne also signed a VR and AR (Augmented Reality) content distribution business agreement (MOU) with China’s number one VR device company, PICO Interactive (hereafter PICO). Currently, the New York Story content produced by EightOne is listed and searchable on PICO HMD devices.

The company plans to actively expand its market through business discussions with additional major XR brands for global metaverse market entry in the US, Europe, and other regions, as the entry into the Chinese market and Asia-Pacific region via PICO Interactive is accelerating.

According to global market research firm Counterpoint Research, last year Oculus ranked first with a 53.5% market share among the top 5 XR brand companies. PICO Interactive held a 37.8% share of the Chinese VR market last year based on China IDC (Internet Data Center) data. Among these, the VR headset market share was recorded at 57.8%.

This content was produced with the assistance of AI translation services.