Woongjin ThinkBig selects Jang Yoon-jung and Do Kyung-wan's daughter Do Ha-young as models for 'Smart Cookie'

'Making Studying Fun Like Play' Aligns with Brand Image

Woongjin ThinkBig announced on the 3rd that they have selected Do Ha-young as the advertising model for their early childhood all-subject learning program, "Smart Cookie." Photo by Woongjin ThinkBig

[Asia Economy Reporter Kim Heeyoon] Woongjin ThinkBig announced on the 3rd that they have selected Do Hayoung as the advertising model for their comprehensive early childhood learning program, 'Smart Cookie.'

Do Hayoung is the daughter of broadcaster Do Kyungwan and singer Jang Yoonjung. Woongjin ThinkBig explained that they chose Do Hayoung as the model because her image aligns well with the Smart Cookie brand, which aims to "make studying as fun as playing for young children’s first learning experience."

Woongjin ThinkBig produced an advertisement video featuring Do Hayoung under the theme "The gap in fun is the gap in learning," which is scheduled to be released on YouTube and other platforms on the 10th.

Smart Cookie is a comprehensive learning program for children aged 4 to 7, designed to systematically help them master all subjects including Korean language, Korean literature, math, and English using a tablet PC and physical textbooks. It features storytelling elements such as fairy tales and children’s songs to naturally foster interest in learning.

A Woongjin ThinkBig representative said, "We will focus on promoting the Smart Cookie product through Do Hayoung’s smart and lovable image," adding, "We will continue to carry out marketing activities that parents with young children can relate to and experience together."

This content was produced with the assistance of AI translation services.