CJ CheilJedang Partners with Korean Nutrition Society to Enhance Product Credibility

[Asia Economy Reporter Seungjin Lee] CJ CheilJedang announced on the 3rd that it signed a "Business Agreement for the Development of Healthy Convenience Foods" with the Korean Nutrition Society at the aT Center in Seoul on April 30.

This agreement was promoted with the purpose of CJ CheilJedang and the Korean Nutrition Society joining hands to contribute to consumer health by providing healthier processed foods. It is also part of sustainable ESG (Environmental, Social, and Governance) management efforts to provide food considering health and nutrition amid the expansion of the Home Meal Replacement (HMR) market.

According to the agreement, CJ CheilJedang will further enhance the credibility of the "CJ Nutrition Design Guideline" and add the society's mark on the packaging of the healthy convenience food product "The Bibigo" to increase trust. The "CJ Nutrition Design Guideline" is CJ CheilJedang's strict product design standard related to nutrition, meeting domestic and global nutritional intake recommended guidelines.

In this regard, CJ CheilJedang set upper limit standards for energy (calories), total fat, saturated fat, trans fat, total sugars, and sodium by product category and applied them first to some "The Bibigo" products. Additionally, it is the first in the industry to have the specific nutrient standards verified by the Korean Nutrition Society.

CJ CheilJedang also plans to jointly design with the Korean Nutrition Society a convenient meal plan that makes it easy to secure nutritional balance for one meal a day and actively introduce it to consumers.

A CJ CheilJedang official said, "Taking this business agreement with the Korean Nutrition Society as an opportunity, we will further expand the HMR product line that allows consumers to take care of nutrition and health."

This content was produced with the assistance of AI translation services.