The Renewed K-Bank '26-Week Savings', Surpasses 200,000 Accounts in 10 Days
60,000 Accounts Opened in One Day After Revamp, Averaging 23,000 New Sign-Ups Daily
[Asia Economy Reporter Kiho Sung] KakaoBank's '26-Week Savings,' separated as a standalone product, surpassed 200,000 accounts in just 10 days.
On the 30th, KakaoBank announced that since separating the '26-Week Savings' into a standalone product on its mobile application (app) starting from the 19th, it has exceeded 200,000 accounts.
On the first day (the 19th) after launching as a separate product, 61,000 accounts were opened, and by the next day, the cumulative number exceeded 100,000 accounts. Over the past 10 days, an average of 23,100 new 26-Week Savings accounts have been opened daily.
A KakaoBank representative said, "We enhanced customer benefits by improving accessibility within the app for the 26-Week Savings and offering a higher maximum annual interest rate of 1.60%."
KakaoBank increased the preferential interest rate benefit from the previous 0.20 percentage points per year to a maximum of 0.50 percentage points per year. If customers successfully make savings payments via automatic transfer for 7 weeks after opening the account, they receive a basic interest rate of 1.10% per year plus a 0.20 percentage point preferential interest rate, and if continued for 26 weeks, an additional 0.30 percentage points per year is provided.
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KakaoBank's '26-Week Savings' is a product designed to form saving habits through the fun of saving and the sense of achievement at maturity. Since its launch in June 2018, it has become a representative deposit product of KakaoBank.
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