"The Interior Chosen by Son Ye-jin"... Younglim Unveils First TV Commercial

Interior Company 'Yeongrim' Releases First TV Commercial Featuring Actress Son Ye-jin

The interior design company 'Yeongrim' announced that it will release its first TV commercial featuring actress Son Ye-jin starting from the 1st of next month.
[Photo by Yeongrim]

[Asia Economy Reporter Junhyung Lee] Interior company Yeongrim announced on the 29th that it will release its first TV commercial featuring actress Son Ye-jin starting from the 1st of next month.

The commercial begins with Son Ye-jin's line, "Rather than hearing that the interior is pretty, it was nicer to hear 'Where did you do it?'" The company explained that it evoked empathy by using a situation where, if someone likes the home interior, they say "Where did you do it?" before complimenting it as "pretty."

Through this commercial, Yeongrim unveiled various new products including ▲Yeongrim Kitchen Stella Cotta Series ▲Yeongrim Bath Riverstone ▲Yeongrim Prime Sash Balcony Window Series ▲Yeongrim Door Apel Series ▲Yeongrim Maruen Solid Wood Floor Marong Black ▲Yeongrim Open Dress Room.

The first TV commercial of Yeongrim featuring actress Son Ye-jin.
[Photo by Yeongrim]

Before the TV commercial, Yeongrim had built consumer awareness through production support of dramas popular among its consumer base, product placement (PPL), and product sponsorships. The prolonged COVID-19 pandemic has steadily increased consumers' interest in home interiors.

A Yeongrim representative said, "In this commercial, we aimed to create a space that anyone might have dreamed of by matching our products in a stylish and sophisticated way," adding, "We planned this commercial to enhance the pride of consumers who chose Yeongrim and to reach more consumers." He added, "Son Ye-jin's image, which combines beauty, acting skills, and professionalism, matched well with the luxurious and professional image Yeongrim pursues," and said, "The synergy with the model seems to have been well expressed in this commercial."

Meanwhile, to commemorate its first TV commercial, Yeongrim is also conducting a 'TV CF On-Air Certification Event.' Detailed information can be found on Yeongrim's official website.

This content was produced with the assistance of AI translation services.