Samsung Pharmaceutical launches with Buddyrang... "Energy boost for leisure and outdoor activities"

[Asia Economy Reporter Yoo Hyun-seok] Samsung Pharmaceutical announced on the 28th that it has launched a new product in the joint and sports line called ‘BIRDIE RANG’ under its health functional food brand ‘Fitting Lab’.

Recently, due to COVID-19 restrictions on gyms and other daily sports activities, golf, which can be enjoyed outdoors by a small number of people, has emerged as an alternative. The company explained that they released a new product tailored for leisure activities in response to the overall increasing demand for golf, especially among the 30s and 40s age group.

The main ingredients of BIRDIE RANG include one of the 20 essential amino acids that make up the body. It contains arginine, which plays an important role in the body’s metabolism; branched chain amino acids (BCAA) necessary for muscle activity such as muscle recovery, growth, prevention of loss, and fatigue reduction; glucose, which is used as an energy source for physical activity; as well as premium sub-ingredients like red ginseng concentrate and malt extract.

The company explained that BIRDIE RANG can be consumed ▲ when worried about muscle loss during golf ▲ when energy supplementation is needed during a round ▲ when wanting to enhance performance during exercise ▲ or when a snack that helps vitality and stamina is needed.

BIRDIE RANG, which contains essential ingredients for exercise, comes in jelly-type stick packs to be chewed once a day before or after golf, and the company highlighted that it can be conveniently consumed without water as a major advantage.

BIRDIE RANG is available for purchase on the company’s own mall, the Fitting Lab website, as well as on Naver Smart Store, Kakao Store, Gmarket, Auction, Coupang, and 11st. The package consists of 15g x 10 sticks, which is enough for two rounds for four people.

A Samsung Pharmaceutical official said, “With the current high interest and demand for golf, we launched BIRDIE RANG, which helps prevent muscle loss during exercise as well as supports vitality and stamina. Packaged in stick packs in a grape-flavored jelly form, it is easy to carry and consume, which will be very attractive to consumers.”

Meanwhile, Samsung Pharmaceutical officially launched its own health functional food brand ‘Fitting Lab’ last year. The company has been gaining consumer response by continuously introducing new products completed with in-house technology from planning to development, production, and quality control.

This content was produced with the assistance of AI translation services.