Gwangju Bank, No.1 in Brand Power Among Regional Banks in Korean Industry

[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Gwangju Bank (President Song Jong-wook) announced on the 27th that it held the certification ceremony for being ranked first in the regional bank category of the ‘2021 Korea Industry Brand Power (K-BPI).’

Now in its 23rd year, the Korea Industry Brand Power (K-BPI) is a brand management model developed for the first time in Korea by the Korea Management Association Consulting (KMAC). It is a representative brand evaluation system in Korea that measures the brand competitiveness of products, services, and companies in various industries representing Korean consumer life.

This survey was conducted through one-on-one interviews with about 12,000 consumers residing in Seoul and six major metropolitan cities.

Gwangju Bank received high evaluations in loyalty categories such as image, preference, and usability, achieving the remarkable feat of being ranked first in the regional bank category of the Korea Industry Brand Power (K-BPI) for four consecutive years since 2018. Since President Song Jong-wook took office and was first ranked number one, the bank has maintained its top position.

Korea Management Association Consulting (KMAC) congratulated, saying, “Gwangju Bank is trusted by financial consumers as a ‘kind and reliable bank’ and a ‘stable bank representing Gwangju and Jeonnam.’ This excellent result of being ranked first for four consecutive years is the outcome of solid local business capabilities, continuous innovation in digital banking, and the dedicated efforts of employees fulfilling the company’s social responsibilities.”

President Song Jong-wook of Gwangju Bank said, “The achievement of being ranked first for four consecutive years was possible thanks to the consistent support and trust from the residents and customers of the Gwangju and Jeonnam regions. Despite the rapidly changing business environment due to the prolonged COVID-19 pandemic and fierce market competition driven by the digitalization of finance, developing products and services that embrace customers’ hearts and sincere communication with customers pursuing values beyond profits seem to have empowered Gwangju Bank’s brand as the ‘representative bank of Gwangju and Jeonnam.’”

This content was produced with the assistance of AI translation services.