Ottogi Revamps 'Fresco Spaghetti Sauce'

[Asia Economy Reporter Seungjin Lee] Ottogi announced on the 27th that it has unveiled a new BI (Brand Identity) for its ‘Fresco’ brand and relaunched the Fresco Spaghetti Sauce.

Introduced in 1997, Ottogi’s brand ‘Fresco’ means ‘fresh’ in Italian and has launched products such as spaghetti sauce, spaghetti noodles, and premium oil. The Fresco Spaghetti Sauce has been revamped with a new BI to deliver the texture of basic ingredients and the rich flavor of carefully selected additional ingredients.

Along with the Fresco renewal, the existing popular sauces such as tomato and meat are complemented by two newly introduced rose sauces that have recently gained attention. The ‘Crab Meat Rose Pasta Sauce’ is a product full of rich flavor with plenty of domestic red crab meat, while the ‘Pollack Roe Rose Pasta Sauce’ is a sauce enhanced with flavor using white pollack roe that is less salty yet savory.

The newly released Fresco Spaghetti Sauce applies ‘Easy Peel,’ a removable sticker that facilitates separation and recycling, allowing easy sorting after product use and disposal. The ‘removable’ sticker is made of a special label material that easily peels off from the bottle without leaving adhesive or residue, enabling clean removal.

An Ottogi official said, “We have relaunched the ‘Fresco Spaghetti Sauce,’ full of fresh ingredients and rich flavor,” and added, “The sticker on the empty bottle can be easily removed after cooking, making it usable for various purposes.”

This content was produced with the assistance of AI translation services.