Samsung Card Signs Data Business Partnership Agreement with Emart24

Data Exchange and Analysis, Research and Data Sales, Big Data Marketing Collaboration

Samsung Card announced on the 23rd that it signed a data business partnership agreement with Emart24 at Emart24's headquarters located in Seongsu-dong, Seoul. Kosangkyung, Executive Director of Samsung Card (right), and Park Youngbok, Manager of Emart24, are taking a commemorative photo.

[Asia Economy Reporter Ki Ha-young] Samsung Card announced on the 26th that it has signed a data business partnership agreement with Emart24 at Emart24's headquarters located in Seongsu-dong, Seoul.

The signing ceremony held on the 23rd was attended by key figures including Samsung Card Executive Director Go Sang-kyung and Emart24 Manager Park Young-bok. Both companies plan to collaborate extensively by utilizing the big data possessed by Samsung Card and Emart24.

In particular, the two companies agreed to carry out ▲ data exchange and analysis between the two companies ▲ joint research and data sales based on big data ▲ big data-based marketing through Samsung Card's 'Link Partner' platform.

This year, Samsung Card launched 'Link Partner,' a big data marketing platform. Samsung Card is expanding its so-called data alliance by collaborating with various partners including Emart24.

A Samsung Card representative stated, "Through collaboration utilizing the data of both companies, we plan to continuously provide data products as well as benefits that satisfy customers."

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