Hana Financial Group Releases ESG Campaign Featuring Kim Soo-hyun, Including 'Farewell for This Star'

[Asia Economy Reporter Kiho Sung] Hana Financial Group announced on the 25th that it has released the ESG campaign advertisements "Farewell for This Star" and the "ESG (Environment, Social, Governance) Campaign Song" featuring group model actor Kim Soo-hyun and rapper Raewon on TV, YouTube, Facebook, and other digital platforms.

This campaign by Hana Financial Group, centered on ESG, was produced as two campaign videos conveying the group's ESG vision and mission. The "Farewell for This Star" video, directed with a dramatized emotional style and starring actor Kim Soo-hyun, delivers the group's ESG message with immersive impact. In the latter part of the video, it shows eco-friendly lifestyle habits that can be easily practiced in daily life to enhance understanding of the campaign message.

The "ESG Campaign Song" video, written and composed by rapper Raewon himself, is a viral advertisement produced in the form of a music video to convey a somewhat heavy and difficult topic in a more lively and easy way to the MZ generation.

Additionally, Hana Bank has decided to participate in the campaign by hosting the "TikTok Eco-friendly Dance Challenge with Rapper Raewon." The dance challenge cheerfully expresses relatable campaign song lyrics such as "Trying hard for zero carbon emissions" and "Trying hard to use eco-friendly products" with choreography that anyone can follow. Detailed information can be found on the official SNS channels of Hana Financial Group and Hana Bank.

On the 22nd, Hana Financial Group declared its group ESG mid- to long-term goals "2030 & 60" and "ZERO & ZERO," which include key initiatives such as ▲promoting a total of 60 trillion KRW in ESG finance by 2030 ▲achieving zero carbon emissions and zero coal project financing by 2050 ▲selecting three core strategies and nine key tasks for ESG management implementation ▲establishing a dedicated ESG organization within the board of directors called the "Sustainable Management Committee" to continuously practice "finance that grows together and shares happiness."

This content was produced with the assistance of AI translation services.