Samsung Falls to 3rd Place Behind Apple in India's Tablet Market...

[Asia Economy Reporter Seulgina Jo] Apple has pushed Samsung Electronics down to third place in the Indian tablet market.

IT specialized media SamMobile reported on the 24th, citing a report from market research firm CMR, that although Samsung Electronics recorded 40% growth in the tablet market last year, the recent dominance by Apple has made the situation less optimistic.

In the first quarter, Apple's market share in the Indian tablet market was 29%, ranking second after Lenovo. iPad shipments increased by 144% compared to the same period last year. On the other hand, Samsung Electronics was pushed down from second to third place.

The tablet market has shown significant growth last year due to the surge in demand for remote education and home entertainment caused by COVID-19. Samsung Electronics' tablet shipments last year reached 31 million units, a 40% increase compared to the previous year.

In particular, SamMobile highlighted that Apple, which has the highest average selling price (ASP) in the tablet sector, is increasing its market share. This reflects Apple's brand value and appeal that attract consumer loyalty despite the high prices. The cheapest iPad from Apple costs $465, whereas Samsung Electronics' Galaxy Tab starts at $146, showing a considerable price difference.

Prab Ram from CMR stated, "Apple's iPad shipments in the first quarter grew by 144%," and added, "Apple's success is even more notable because Android tablets do not have the price advantage."

SamMobile reported, "For Samsung Electronics to reclaim the position lost to Apple, better products, a better application and service ecosystem, and better marketing will be necessary."

This content was produced with the assistance of AI translation services.