Emart24, Ottogi 'Sunhuchu Ramen Spicy Flavor' Gains Popularity
[Asia Economy Reporter Lim Chun-han] Emart24 announced on the 23rd that the Ottogi Sunhuchu Ramen Spicy flavor, released last week, is gaining great popularity.
According to Emart24, sales data from the 16th to the 22nd showed that Sunhuchu Ramen ranked 3rd in the cup noodle product category. It is unusual for a new product to enter the top 3 within a week of its release. This is analyzed to be because the retro-inspired Sunhuchu design was applied directly to the cup noodle container, attracting customers' attention.
Emart24 plans to continue diverse collaborations that attract customer interest as collaborative products receive positive responses. Recently, the two types of Mokoko lunchboxes launched in partnership with the popular game Lost Ark saw sales increase eightfold compared to before the collaboration.
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An Emart24 official said, "Cross-industry collaborative products like Sunhuchu Ramen and Mokoko lunchboxes add extra value to customers by offering the fun of experiencing unique tastes and designs as well as the joy of receiving game items, gaining favorable responses from customers. We will continue to do our best so that customers can keep visiting Emart24 by experiencing the new value created by these unique combinations."
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