"Get 'Corkage Free' at GS25 Wine and VIPS, etc."
GS Retail has partnered with specialized dining companies such as CJ Foodville to introduce a 'Corkage Free' service for customers of the alcoholic beverage smart order platform 'Wine25Plus.' Models are presenting this service.
View original imageWine25Plus, Convenience Store Industry's First 'Corkage Free' Service... Partners with CJ Foodville and Others
"Beyond Alcohol Smart Order, We Will Foster 'Wine25Plus' as a Platform Sharing Daily Life with Consumers"
[Asia Economy Reporter Kim Yuri] GS Retail announced that starting from the 21st, it will launch the convenience store industry's first 'Corkage Free' service for 'Wine25Plus' customers. 'Corkage Free' is a service where customers who bring their own wine to a restaurant are provided with a wine opener and wine glasses free of charge by the restaurant.
GS Retail explained that customers can receive alcohol ordered through 'Wine25Plus' at a nearby GS25 convenience store, then visit partner restaurants and verify their purchase history through a simple procedure to use the 'Corkage Free' service.
To this end, GS Retail has partnered with domestic dining companies such as CJ Foodville, Oneul Research Institute, and E-Land Eats. The partner restaurants where the 'Corkage Free' service is available include over 200 nationwide locations operated by these dining specialists, such as VIPS, The Place, Oneul Winehanjan, and Ashley.
GS Retail stated, "'Wine25Plus' is growing into the largest domestic alcohol smart order platform with a total of over 2,500 varieties," adding, "The recent expansion to the GS Shop channel and record-breaking sales have been the driving force behind this collaboration."
According to GS Retail, sales after expanding and launching 'Wine25Plus' on the GS Shop channel (April 1?19) increased sixfold compared to the same period in the previous month. Among GS Shop customers who visited GS25 to pick up alcohol ordered through 'Wine25Plus,' 75.9% were analyzed to have made additional purchases. The company said, "This is a concrete example of integrated synergy where more than 7 out of 10 GS Shop customers expand into GS25 customers."
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GS Retail plans to operate the first phase of the 'Corkage Free' service until the end of June and then expand the service period continuously by reflecting customer feedback. Sung Chan-gan, Head of Convenience Store MD Division (Executive Director) at GS Retail, said, "Launched as an innovative service, Wine25Plus is rapidly evolving into a platform that shares daily life with consumers," adding, "GS Retail, preparing for integration, will accelerate building a new concept shopping space that freely crosses online and offline."
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