Mapo-gu's First Live Commerce Broadcast for Small Business Owners Imminent

Seoul's First Local Government Live Commerce Broadcast on March 23 via MapoTV YouTube...Live Online Shopping Content for Local Small Businesses, April Features Crafts from Mapo Craft Center

[Asia Economy Reporter Park Jong-il] Mapo-gu (Mayor Yoo Dong-gyun) is launching ‘Mapo Shopping Live’ (nicknamed: Ma-ssho-ra), Seoul’s first live commerce content by a local government, to support small business owners in the area who are struggling due to COVID-19.

‘Ma-ssho-ra,’ produced and broadcast through Mapo TV, the district’s public relations channel, offers a new format where locally produced goods, previously sold mainly in offline markets, are presented to viewers in real-time through interactive live shopping broadcasts.

The first broadcast of ‘Ma-ssho-ra’ will be available on the 23rd at 3 PM via Mapo TV’s YouTube channel, featuring charming crafts from the Mapo Craft Center.

The Mapo Craft Center, established last year by the district to revitalize local craft culture and tourism, is located in Yeonnam-dong, where a workshop street hosts various artists actively engaged in creative activities.

On the first floor of the Mapo Craft Center is ‘MA-POREST,’ an exhibition and sales space where anyone can easily purchase diverse works by local craft creators. The April edition of ‘Ma-ssho-ra’ will introduce products from stores located here as its first shopping content.

Delightful items that stimulate the senses, such as the crescent-shaped mugs, espresso cups, and soju cups from the workshop ‘Tora,’ as well as travel postcard sets, Montgomery folding cards, and mini cards from the workshop ‘Gaul,’ are waiting to meet viewers.

The live broadcast of ‘Mapo Shopping Live’ will be hosted by Kim Jun-hyung, who was active as ‘Mashilnam’ (a man who vividly introduces Mapo) on Mapo TV, and newcomer host Choi Seo-young. To support the small business economy, Mapo Mayor Yoo Dong-gyun will also appear to celebrate the first broadcast of ‘Ma-ssho-ra.’

Mayor Yoo Dong-gyun of Mapo-gu said, “Producing the ‘Mapo Shopping Live’ broadcast on Mapo TV is a unique attempt to promote local products to viewers by utilizing live commerce, a new shopping culture trend. We will continue to support the promotion of various local products through ‘Ma-ssho-ra’ to help Mapo’s small business owners overcome economic challenges.”

This content was produced with the assistance of AI translation services.