E-B Card Changes Company Name to Roca Mobility

Leap to an 'Integrated Mobility Service Company' Combining Technologies

[Asia Economy Reporter Ki Ha-young] Roca Mobility, the operator of the transportation card and prepaid card 'Cashbee,' announced on the 16th that it held an extraordinary general meeting of shareholders on the 15th and changed its company name from Ebicard Co., Ltd. to Roca Mobility Co., Ltd.

Roca Mobility plans to expand its existing business areas such as transportation card operation, prepaid cards, and electronic money to provide future-oriented transportation services by combining new IT with the nationwide public transportation settlement system, secure new growth engines such as Mobility as a Service (MaaS), big data, and autonomous driving, and establish a contactless boarding payment (Tagless) environment, thereby positioning itself as an integrated mobility service company.

The new CI reflects the meaning of combining existing means of transportation and transformed personal mobility with IT in line with the untact era. Ultimately, it embodies the future-oriented vision of 'Roca Mobility that moves people and advances the future.'

A representative of Roca Mobility said, "As a new form of mobility industry ecosystem is currently being created, the value of mobility services based on public transportation is also increasing," and added, "We plan to provide convenience in payment and movement in every moment of life through new services."

Meanwhile, Roca Mobility was the first in Korea to launch a transportation card and operates the most extensive public transportation infrastructure domestically, including in Gyeonggi, Incheon, and Gangwon. It also operates various services such as the transportation and prepaid card 'Cashbee,' intercity bus reservation and ticketing service 'Bustago,' M-bus and metropolitan bus seat reservation service 'Good Morning MIRI,' and the 'Cashbee Taxi Driver App.'

This content was produced with the assistance of AI translation services.