Samsung Wireless Earbuds 'Galaxy Buds Live' Ranked 5th Most Effective Advertisement Worldwide

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[Asia Economy Reporter Eunmo Koo] Samsung Electronics' wireless earphones, 'Galaxy Buds Live,' ranked 5th among the most effective advertisements worldwide.

Global consulting firm Kantar announced the winners of the 'Creative Effectiveness Awards' on the 14th, selecting the top 20 most effective ads from over 10,000 ads worldwide evaluated last year. Samsung Electronics' ad titled 'Make their year, with Galaxy Buds Live' ranked 5th, following advertisements from Heineken, Bosch, Burger King, and Sheer Moisture.

Kantar evaluated this ad as a case that resonated with consumers even during the COVID-19 situation. Kantar stated, "This ad features an effective story with sensory humor about overcoming the inconvenient and frustrating situations consumers face during COVID-19 with Galaxy Buds. Using music from the K-pop band BTS also greatly helped attract the target audience's attention."

Kantar selected outstanding ads based on their 'Link' solution, which evaluates the potential for short-term sales increase and contribution to brand equity. Kantar explained that unlike other advertising awards or ceremonies, the unique aspect is that consumers are the main evaluators.

This content was produced with the assistance of AI translation services.