Lotte Fine Chemical Urox, 'Korea Industrial Brand Power' 1st Place for 3 Consecutive Years

[Asia Economy Reporter Hwang Yoon-joo] EUROX, a urea solution brand produced by Lotte Fine Chemical, has ranked first in the urea solution category in the "2021 Korea Industry Brand Power Survey (K-BP)" conducted by the Korea Management Association Consulting (KMAC). Since the urea solution category was first surveyed in 2019, EUROX has secured the top spot for three consecutive years, reaffirming its brand status in the urea solution sector in South Korea.

The Korea Industry Brand Power Survey is a leading domestic brand evaluation survey that assesses the influence of brands among consumers. KMAC, which organizes the survey, selects the top brands in each category through one-on-one interviews with 11,900 men and women aged between 15 and under 60, covering major domestic industry brands.

EUROX, the urea solution brand produced by Lotte Fine Chemical, has led the market overwhelmingly by maintaining the number one domestic sales position for 13 consecutive years (based on data from the Ministry of Environment). Notably, it continues to supply genuine parts to the largest number of automobile manufacturers, including global automakers such as Mercedes-Benz, BMW, Volvo, Scania, MAN, Peugeot-Citro?n, Nissan, Jeep, as well as domestic manufacturers like Hyundai-Kia and Tata Daewoo, earning recognition for its quality and value.

A representative from Lotte Fine Chemical stated, "Being number one in sales for 13 consecutive years and having genuine urea solution supply contracts with 12 automobile brands are results of being chosen by both consumers and companies. We will continue to uphold the trust built over a long period with consumers and companies through differentiated manufacturing technology, including an 8-stage filter system, and strict quality control," expressing their thoughts on the award.

Meanwhile, urea solution is used as a catalyst in diesel vehicles' SCR (Selective Catalytic Reduction) systems to remove nitrogen oxides (NOx), one of the fine dust-causing substances in exhaust gases, significantly contributing to air quality improvement. The number of diesel passenger cars using urea solution is increasing, including premium imported diesel vehicles like Mercedes-Benz and BMW, as well as domestic models such as Palisade, Santa Fe, Sorento, Carnival, Mohave, Tucson, Sportage, Seltos, GV80, and G80.

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