Ottogi Launches 'Jung-Hwa XO Crab Meat Rice Bowl and Palbochae Rice Bowl'
[Asia Economy Reporter Lim Hye-sun] Ottogi launched ‘Jung-hwa XO Crab Meat Rice Bowl’ and ‘Jung-hwa Palbochae Rice Bowl’ on the 29th.
‘Jung-hwa XO Crab Meat Rice Bowl’ is a product that combines crab meat and scrambled eggs with premium Chinese XO sauce. ‘Jung-hwa Palbochae Rice Bowl’ faithfully reproduces Palbochae, which contains eight ingredients including squid, pork, whelk, bamboo shoots, shiitake mushrooms, button mushrooms, wood ear mushrooms, and water chestnuts.
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Meanwhile, Ottogi actively reflected consumers’ feedback that the amount of rice was insufficient and increased the amount of rice in all Ottogi cup rice products by 20% to provide a more satisfying meal.
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