Im Se-ryeong Promoted to Executive Director of Daesang Group, Vice Chairman of Daesang Holdings and Daesang

[Asia Economy Reporter Lim Hye-seon] Lim Se-ryeong, Executive Director of Daesang Group (photo), has been promoted to Vice Chairman of Daesang Holdings and Daesang.

On the 26th, Daesang Group announced that Executive Director Lim was promoted to Vice Chairman while taking on the role of Chief Strategy Officer at Daesang Holdings, and was also promoted to Vice Chairman at Daesang Co., Ltd. Lim will simultaneously serve as Chief Strategy Officer of Daesang Holdings and Chief Marketing Officer of Daesang.

Born in 1977, Lim majored in Business Administration at Yonsei University and Psychology at New York University. In 2012, she took on the position of Creative Director at Daesang, overseeing brand management, planning, marketing, and design in the food sector. After being promoted to Executive Director in 2016, she assumed the role of Chief Marketing Officer at Daesang.

In 2014, Lim led a large-scale renewal of the Cheongjeongwon brand, strengthening its image as a food expert. In 2016, she spearheaded the launch of the ‘Anjuya’ product, targeting a niche in the existing home meal replacement (HMR) market, making significant contributions to pioneering the domestic anju HMR market.

In 2017, she introduced ‘Jibeuroon (ON)’, the first online-exclusive brand by a major domestic food company, establishing a stable foundation for online business. Last year, she gained positive responses by presenting innovative marketing activities aimed at the MZ generation to improve the image of the national seasoning brand Miwon.

A Daesang Holdings official stated, "To effectively respond to the rapidly changing market and to implement swift and accurate strategies, we have continuously pursued decision-making system and organizational restructuring. In this process, we judged Executive Director Lim as the right person for acquiring and executing accurate market information and consistently driving the group’s mid- to long-term direction." He added, "As Chief Strategy Officer and inside director of Daesang Holdings, Lim will participate in strategic decision-making, internal and external communication, and human resource development for the long-term growth of all group affiliates."

Meanwhile, Daesang Holdings appointed Executive Director Lim as an inside director through a shareholders’ meeting held on the 26th.

This content was produced with the assistance of AI translation services.