KOTRA, Online Investment Attraction Linked to UK's Largest Gaming Event

[Asia Economy Reporter Suyeon Woo] KOTRA announced on the 24th that it will conduct an online investment attraction delegation and seek investment in connection with the UK's largest game event, the 'London Games Festival,' which has been held for ten days since the 19th. Through this event, KOTRA will arrange one-on-one consultations between prominent overseas investors and domestic game developers and promote the investment environment of the Korean game industry.

The London Games Festival is a game exhibition and consultation event hosted by 'Games London,' a game industry promotion organization under the London city government, since 2016. It is part of a game industry revitalization project strongly promoted since Boris Johnson served as the Mayor of London.

The organizers converted this year's festival to an online format and encouraged participation from investors worldwide. This event features a large number of global investors based in the UK and US, the European Union (EU), China, Japan, and Singapore.

KOTRA is conducting an online investment attraction delegation in connection with the UK's largest game event, the London Games Festival, which has been held for ten days since the 19th. Our participating companies are receiving investment consultations online. Photo by KOTRA

Last year, KOTRA signed a Memorandum of Understanding (MOU) with Busan Metropolitan City to attract foreign investment and is actively supporting foreign investment attraction for Busan companies to revitalize the regional economy. This year, five game startups nurtured by the Busan Information Industry Promotion Agency are also participating, conducting online showcases and promotions to attract investment.

The UK is the birthplace of well-known games such as Football Manager and Candy Crush. Over the past five years, venture investment deals worth approximately 600 million pounds (about 936.5 billion KRW) have been made in London alone, raising expectations for investment attraction among participating companies.

Jang Sang-hyun, CEO of KOTRA Invest Korea, said, "The game industry is a core part of the Digital New Deal, accounting for more than 60% of exports in the content sector," adding, "Since many game developers from non-capital regions are participating, we hope investment attraction will achieve regional balance."

This content was produced with the assistance of AI translation services.