CJ Olive Young Reveals WakeMake Makeup Look... "Soft Shadows Emerge"

Key new product images that Olive Young's Wake Make is launching this spring.

[Asia Economy Reporter Lim Chunhan] CJ Olive Young announced on the 22nd that it will unveil WakeMake's 2021 S/S makeup look and launch 24 new products.

WakeMake is Olive Young's own color cosmetics brand launched in 2015. Starting this S/S season, WakeMake emphasizes the concept of an artistic makeup brand that turns everyone's daily life into art, strengthening its appeal to the MZ generation who pursue freedom and their own unique individuality.

The makeup keyword WakeMake suggests for this spring is 'soft shading.' Amid the recent trend of preferring natural makeup due to mask-wearing, makeup that brings vitality with warm and soft colors and subtle yet delicate pigmentation is expected to become the trend this spring.

The newly introduced representative products include ▲Vitamin Moisture Talk Tint Lip Balm (4 types) ▲Soft Blurring Eye Palette (2 types) ▲Ironclad Ultra Slim Pencil Liner (5 types). The Vitamin Moisture Talk Tint Lip Balm features watercolor-like pigmentation and contains sea buckthorn oil, vitamin C, vitamin E, and hyaluronic acid to create moist and lively lips. The Soft Blurring Eye Palette gathers 12 colors necessary for natural shading, allowing perfect eye makeup with just one palette. The Ironclad Ultra Slim Pencil Liner is a 2mm pencil-like eyeliner that enables delicate eyeliner application, with a soft gel texture that glides smoothly.

An Olive Young official said, "As consumer sentiment revives recently, the color cosmetics market is also gaining momentum again. This spring, soft shading makeup that naturally adds vitality is expected to be spotlighted. We hope you create your own unique makeup look through WakeMake's trendy S/S look and new products."

This content was produced with the assistance of AI translation services.