NH Investment & Securities Signs IPO Underwriting Agreement with E-commerce Company IAMPOM
[Asia Economy Reporter Lee Seon-ae] NH Investment & Securities announced on the 17th that it has signed an underwriting agreement for the KOSDAQ initial public offering (IPO) with the global e-commerce company IMFORM.
IMFORM, established in 2015, is a company that developed a mobile marketing solution called ‘IMS (Interactive Mobile Solution)’ and received patent certification. Over the past six years, it has achieved rapid growth by providing this solution to several large corporations.
With its own IT technology, IMFORM officially entered the payment market in 2018 by signing a domestic and international simple payment service operation partnership agreement with Mirae Asset Daewoo. Starting with the launch of SHOOT (overseas simple payment service), which allows China’s representative mobile payment WeChat Pay to be easily used domestically, it is also solidifying its position as a fintech company.
In the first half of this year, together with Mirae Asset Daewoo, it plans to introduce ‘Mirae Asset Pay,’ the nation’s first iPhone NFC payment service, starting from Incheon City. As a global e-commerce company, it is also a leading company producing the WeChat shopping commerce ‘Mini Program,’ with an annual transaction volume of 1.2 trillion yuan (approximately 207 trillion KRW), exclusively for domestic companies.
In particular, in January, it established a joint venture AIMC with Ace Story, the production company of the Netflix original drama ‘Kingdom,’ and created a media commerce platform to lay the foundation for a new global media ecosystem encompassing Korea and China, preparing for expansion into the Asian market.
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An NH Investment & Securities official stated, “IMFORM is a promising company that stands out in various fields in domestic and international markets through not only its technological capabilities but also diverse experience and expertise, and we expect a successful listing on the KOSDAQ market.” He added, “Through support for the IPO and fundraising, we will contribute to IMFORM establishing itself as a global IT venture company representing South Korea.”
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