Jungnang-gu Fashion Sewing Joint Brand 'Forple' Promoted in Drama 'Hello? It's Me!'

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Forple 2020 Volunteer Model Actress Choi Kang-hee

KBS 2TV Wed-Thu Drama ‘Hello? It’s Me!’ Production Support Notice Logo

[Asia Economy Reporter Jongil Park] Jungnang-gu (Mayor Ryu Kyung-gi)'s fashion sewing joint brand ‘Forple’ has begun full-scale brand promotion through PPL advertising in the KBS 2TV Wednesday-Thursday drama ‘Hello? It’s Me!’

‘Forple’ is a joint fashion sewing brand of Jungnang-gu launched through collaboration between local sewing factories and designers to revitalize the district’s representative fashion sewing industry.

Actress Choi Kang-hee has been actively promoting the brand as its model and is currently starring in the drama ‘Hello? It’s Me!’ sponsored by the district.

The drama ‘Hello? It’s Me!’ is a fantasy coming-of-age romantic comedy about a 37-year-old protagonist whose love life, work, and dreams have all become lukewarm, who meets her 17-year-old self who was fearless and passionate about everything, comforting herself.

The episode aired on the 17th was filmed at Jungnang-gu Office and the sewing education center, promoting Jungnang-gu as the center of the fashion sewing industry. In the episode aired on the 18th, the main actors Choi Kang-hee and Eum Moon-seok appear wearing ‘Forple’ clothing, expected to play a significant role in promoting the brand.

Viewers will naturally be able to appreciate ‘Forple’ season items, which is expected to help product sales.

The episode aired on April 8 also features Yongma Waterfall Park, the largest artificial waterfall in East Asia, as a filming location, introducing the district’s scenic spots with beautiful natural landscapes nationwide.

Ryu Kyung-gi, Mayor of Jungnang-gu, said, “I am pleased to widely promote our proud brand ‘Forple’ to consumers nationwide through this drama sponsorship,” adding, “We will continue to promote the excellence of local sewing companies through ‘Forple’ and strive to contribute to the local economy by creating quality jobs.”

Meanwhile, the joint brand ‘Forple’ is a compound word of ‘for,’ meaning ‘for,’ and ‘people,’ meaning ‘people,’ conveying the meaning of ‘clothes for all people.’

Last year, the autumn/winter collection ‘Love each other,’ in which broadcaster Jo Se-ho participated as a junior director, received much acclaim by delivering a message of sharing love with each other during the COVID-19 pandemic when everyone was in a slump.

This content was produced with the assistance of AI translation services.