Bress Silver Enters Southeast Asia's Largest Online Shopping Platform 'Shopee'
[Asia Economy Reporter Hyunseok Yoo] Premium mask brand ‘BREATH SILVER’ announced on the 15th that it will enter Shopee, the largest online shopping platform in Southeast Asia.
The products entering the platform this time are the ‘BREATH TinyTAN Mask,’ a collaboration with BTS characters ‘TinyTAN.’ They will introduce three types of ‘BREATH TinyTAN Quintet,’ two types of ‘BREATH TinyTAN Square,’ and one type of ‘BREATH SILVER Daily Mask Snow White.’
The BREATH TinyTAN Quintet and Square lines feature a nanofiber filter (BREAXELL) and antibacterial material (SSNC), differentiating them from conventional electrostatic masks. They block particles smaller than ultrafine dust, protecting the respiratory system from various harmful substances. Additionally, they offer excellent breathability for comfortable breathing and have stylish designs suitable as fashion masks, according to the company.
A BREATH SILVER representative said, “We are very pleased to enter Shopee, the largest online commerce platform in Southeast Asia, following our entry into Amazon in the United States. In the hot weather of Southeast Asia, there is a growing demand for masks that are comfortable to breathe through and have excellent filter performance, so we expect BREATH SILVER masks to gain great popularity.”
The ‘BREATH TinyTAN Mask’ will be sold from today on Shopee in four countries: Singapore, the Philippines, Taiwan, and Vietnam. The company plans to expand sales channels to other countries such as Indonesia, Malaysia, and Thailand in the future.
Hot Picks Today
"Could I Also Receive 370 Billion Won?"... No Limit on 'Stock Manipulation Whistleblower Rewards' Starting the 26th
- Samsung Electronics Labor-Management Reach Agreement, General Strike Postponed... "Deficit-Business Unit Allocation Deferred for One Year"
- "From a 70 Million Won Loss to a 350 Million Won Profit with Samsung and SK hynix"... 'Stock Jackpot' Grandfather Gains Attention
- "Stocks Are Not Taxed, but Annual Crypto Gains Over 2.5 Million Won to Be Taxed Next Year... Investors Push Back"
- "Who Is Visiting Japan These Days?" The Once-Crowded Tourist Spots Empty Out... What's Happening?
Meanwhile, Shopee is the largest online commerce platform in Southeast Asia, with a total transaction volume of 20 trillion KRW and 200 million cumulative app downloads as of 2019. It currently operates in seven countries: Singapore, Indonesia, Malaysia, Vietnam, Thailand, the Philippines, and Taiwan, providing customized app environments tailored to each country’s characteristics, gaining popularity.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
