The Meeting of VR Technology and K-Pop... Genie Music Releases 'SF9 VP Album'
Pre-order Starts on the 11th... Release on the 18th
[Asia Economy Reporter Cha Min-young] A VP album, a collaborative work combining virtual reality (VR) technology and the idol group SF9, will be released.
Genie Music announced on the 11th that it will start pre-orders ahead of the release of the immersive music content ‘SF9 VP Album’ by the K-pop idol group SF9 on the 18th.
The ultra-high-definition VR ‘SF9 VP Album,’ created through collaboration between the 9-member boy group SF9 and Genie Music, includes five songs such as SF9’s hit tracks ‘Good Guy’ and ‘Jilleosseo’ reinterpreted as a metaverse concert. Youngbin, leader of the boy group SF9, which released its first immersive music album, left a message saying, “Please show a lot of interest and love for the VP album.”
Genie Music created ‘SF9’s metaverse concert just for me’ by producing the SF9 VP album tracks in five virtual metaverse spaces with a first-person perspective. The performance live-action filming was conducted using a 360-degree omnidirectional chroma key technique, and computer graphics and 3D visual effects (VFX) technology were used.
The technology of Alpha Circle, which has a technical partnership, also stands out. This album applies Alpha Circle’s ultra-high-definition 3D-8K VR video implementation technology to enable seamless playback of large-capacity VR videos on mobile devices. Using video segmentation synchronization technology, users can watch clear ultra-high-definition videos without interruption even when moving their gaze while enjoying VR.
The SF9 VP album can be used via streaming, downloading, and playback methods depending on the user’s network environment. The album provides an SF9-dedicated HMD that can mount a smartphone, a booklet including a photo book and user manual, photo cards, and an SF9 VR content usage authentication code. Users can install the Virtual Play app, the dedicated player for the VP album, and download the content by authenticating the album code. Among pre-order customers, a lottery event inviting video calls with SF9 will also be held. The album’s selling price is 57,800 KRW.
The SF9 VP album was produced with support from the Ministry of Science and ICT’s ‘5G Immersive Content and Service Overseas Co-production’ project and the Broadcasting and Communications Development Fund. Genie Music plans to utilize the Virtual Play app as a platform for ultra-high-definition VR content to be introduced in the future while expanding the VP business.
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Lee Hae-il, Head of Contents Division 1 at Genie Music, said, “Interest in the VP album, which allows fans worldwide to meet K-pop artists most realistically in a non-face-to-face environment, has grown,” adding, “We will continue to upgrade virtual music content implementation technology to provide fans with the joy of communicating with artists through all five senses in the metaverse.”
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