Lotte Department Store Gwangju Hosts Famous Cosmetics 'Online and Offline Integrated' Event Until the 14th

[Asia Economy Honam Reporting Headquarters Reporter Shin Dong-ho] Lotte Department Store Gwangju Branch announced on the 8th that it will exclusively hold an 'Online and Offline Integrated Event' together with ELCA Korea, a global company owning famous cosmetic brands such as Est?e Lauder and MAC, until the 14th.

The Lotte Department Store Big Data Team predicts that department store sales will recover from the first half of this year, centered on the cosmetics product category, due to expectations regarding vaccine distribution and the easing of quarantine guidelines.

Moreover, according to government quarantine guidelines, the use of in-store cosmetic samples, which had been suspended since December 24 last year, became possible again from the 15th of last month. As a result, recent cosmetic sales have increased by 48.7% compared to the previous year, and especially, the demand for color cosmetics among the MZ generation is expected to surge.

This event features ELCA Korea’s representative brands such as Est?e Lauder, Bobbi Brown, MAC, and Aveda, well-known overseas cosmetic brands. They are hosting the 'Beauty Plus Cosmetic Fair,' offering a variety of products ranging from skincare to color and body products.

Representative products include: when purchasing the 'Est?e Lauder' Micro Essence Set, customers receive a pouch + deluxe 3-piece set + L.POINT 5000P; when purchasing 'Aveda' Invati Replenishing Rich, customers receive a full-size 250ml Rosemary Shampoo + L.POINT 5000P; when purchasing 'MAC' Tinted Primer, customers receive a full-size blush + L.POINT 5000P; and when purchasing 'Bobbi Brown' Extra Eye Repair Cream, customers receive a Crushed Lip Oil set + L.POINT 5000P.

Additionally, during this period, there are gift events and prize giveaways through the Lotte Department Store APP.

After joining the 'Beauty Plus Club' on the Lotte Department Store APP, customers who purchase 200,000/400,000/600,000/1,000,000 KRW or more from ELCA brands will receive a mobile Lotte gift certificate worth approximately 7% of the purchase amount, limited to one time per person.

Also, 10 participants who achieve the highest score in the 'Color Master Test' game will all receive three best-selling cosmetic sets worth about 230,000 KRW (including Est?e Lauder Blockbuster) as prizes.

For online customers, Lotte ON has prepared exclusive events and benefits.

On the Lotte Department Store live broadcast channel '100LIVE,' Est?e Lauder will exclusively showcase online products at 6 PM on the 10th.

When purchasing jointly planned online and offline products on Lotte ON, customers can use the Smart Pick service to pick up their items directly at the main store. An event offering an additional 5% L.POINT accumulation is also underway for users of this service.

Park Gui-ra, head of the cosmetics team at Lotte Department Store Gwangju Branch, said, “This large-scale event, featuring many well-known ELCA Korea cosmetic brands, is prepared as an exclusive event through giveaways, events, gift promotions, and live broadcasts, conducted in an integrated online and offline manner. We have made thorough preparations so that customers who find it difficult to visit stores due to COVID-19 can shop with peace of mind and enjoy various benefits.”

This content was produced with the assistance of AI translation services.