Cheil Worldwide Wins Gold, Silver, and Bronze at Spikes Asia Awards

Cheil Worldwide India’s Good Vibes campaign.

[Asia Economy Reporter Lim Chun-han] Cheil Worldwide announced on the 8th that it won a total of 8 main awards at Spikes Asia, a major advertising festival in the Asia-Pacific region, including 1 Gold, 4 Silver, and 3 Bronze awards.

The Gold-winning work was the Samsung Good Vibes campaign (Samsung Good Vibes: Now, words aren't just heard, but felt), conducted by the India branch in collaboration with Samsung Electronics, which won in the mobile category. The Good Vibes campaign developed an app combining haptic technology and Morse code to enable communication between people with hearing and visual impairments and the general public.

This app is significant for breaking the stereotype that "people with hearing and visual impairments cannot use mobile phones" through innovative technology and ideas, opening the era of smartphone communication for the hearing and visually impaired. Besides the mobile category, the Good Vibes campaign also received 3 Silver and 1 Bronze awards in the digital and healthcare categories, attracting considerable attention at this advertising festival.

In addition to the India branch’s Good Vibes campaign, other campaigns conducted by the headquarters also won main awards (Bronze), including Galaxy Graffiti, which allowed visitors to experience graffiti art using Samsung Galaxy smartphones at Samsung Kings Cross, a brand experience space in London, and Emart Light Saber, which equipped shopping cart handles with sterilizing disinfectors (LED sterilizers) to protect the safety and health of store visitors. The subsidiary Iris won a Silver award in the music category for the Unsung campaign conducted with Warner Music Asia.

Meanwhile, Spikes Asia, held annually in Singapore every September, was canceled last year due to the spread of COVID-19, and this year’s judging was conducted remotely from February, with the winners recently announced online.

This content was produced with the assistance of AI translation services.