'KakaoPay Credit Card' Launches in May
Launching PLCC in Partnership with Samsung Card
[Asia Economy Reporter Kiho Sung] Kakao Pay announced on the 2nd that it is preparing the ‘Kakao Pay Credit Card (PLCC, Private Label Credit Card)’ in collaboration with Samsung Card, aiming for a launch in May.
The ‘Kakao Pay Credit Card’ will offer benefits specialized for ‘Kakao Pay Points’ based on Kakao’s unique brand value. Users can receive more benefits when using Kakao’s main services such as ‘Kakao Pay Payment,’ gifting, taxi, Melon, and Webtoon.
Kakao Pay and Samsung Card have formed a strategic partnership and have been preparing the PLCC since last year. The two companies are currently working closely throughout the entire process?from developing attractive benefits, design, and promotions to recruiting members and activating usage.
‘Kakao Pay Points’ are points accumulated when using Kakao Pay, which can currently be used instead of cash for online payments. Separate from Kakao Pay Money, users can hold up to 2 million points and use them starting from 1 point.
‘Kakao Pay Payment’ can be used not only within Kakao’s internal services but also at about 600,000 affiliated stores nationwide, including convenience stores, cafes, restaurants, movie theaters, department stores, as well as online shopping, delivery, streaming services, app markets, and overseas direct purchase sites, covering both online and offline.
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Lee Jin, Chief Operating Officer (COO) of Kakao Pay Business, stated, “Through the collaboration between Kakao Pay, the largest financial platform in Korea with 35 million users, and Samsung Card, which has the best digital capabilities in the card industry, we will create a ‘Kakao Pay Points’ ecosystem that provides users with the best benefits and value.”
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