Everyday Life Like a Journey... Mapo-gu Publishes 'Comprehensive Tourism Guidebook'
Post-Corona Era Regional Tourism Customized Guidebook, Reflecting Mapo's Unique Character with a Three-Dimensional Structure... Filled with Differentiated Content, Expected for Domestic Sales and Overseas Export
[Asia Economy Reporter Jong-il Park] Mapo-gu (Mayor Yoo Dong-gyun) has published an official tourism guidebook, "Everyday Like a Trip, Mapo," which allows you to see travel information in the area at a glance.
Amid the COVID-19 pandemic restricting travel, this tourism guidebook was created to help people enjoy safe tourism close to their living spaces and feel relaxed. It compresses tourism information that was previously scattered across various promotional materials.
The content is broadly categorized into five sections: ▲PREVIEW (History of Mapo, Local Resident Interviews, Preview) ▲SPOTS TO GO (Tourist Attractions by 5 Districts) ▲EAT UP (Cafes, Bakeries, Pubs) ▲SHOPPING & LIFE STYLE (Shopping Spots and Complex Cultural Spaces) ▲Other Information (Accommodations, Festivals, Transportation, Maps).
It includes recommended attractions, restaurants, accommodations, and transportation information by district, as well as the history of Mapo and interviews with local residents, fully reflecting Mapo’s unique character and color.
In particular, the district aimed to publish the guidebook for commercial sale from the planning stage.
Mapo-gu explained that they made efforts to break the stereotype that tourism guidebooks published by local governments are boring and dull.
Instead of simply listing information, the guidebook is developed with a three-dimensional composition of information that recent travelers would be interested in. The sophisticated editing and stylish photos are also noteworthy.
All facilities were directly surveyed and verified, and essential information such as location, business days, hours, contact numbers, and website URLs are provided to enhance convenience for tourists.
Additionally, surrounding tourist information, cultural heritage exploration programs, and Seoul-designated long-standing stores are introduced. The guidebook is also published in English, Chinese, and Japanese for the convenience of tourists.
Based on these merits, the publisher plans to sell a travel book containing the content of the official Mapo-gu tourism guidebook at major bookstores starting in March.
Furthermore, from April, travel books introducing Mapo-gu will be released overseas in countries such as Japan and Taiwan, allowing the district to earn revenue (royalties) from overseas sales.
Individuals or groups needing the comprehensive Mapo tourism guidebook "Everyday Like a Trip, Mapo" can receive it for free at the Mapo Tourism Information Center or the Hongdae Entrance Tourist Information Office. For orders of 50 copies or more, applications can be made to the Mapo-gu Tourism Division.
The guidebook will also be posted in e-book format on the Mapo Culture and Tourism website in the future.
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Yoo Dong-gyun, Mayor of Mapo-gu, said, “Mapo-gu is the first local government to export the content of a tourism guidebook overseas. We published the comprehensive Mapo tourism guidebook to prepare for small-scale local tourism under the infectious disease disaster situation and the influx of overseas tourists after COVID-19 recovery. I hope it will be a useful resource for many people.”
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