Hyundai Department Store Launches Industry's First 'Interior Remodeling Store'

Hyundai Department Store Mia Branch Opens Mega Interior Shop 'Livart Mia Branch'
General Furniture, Kitchen, Bathroom... Interior Experts On-site Providing Customized Services

[Asia Economy Reporter Yuri Kim] Hyundai Department Store is launching the industry's first 'Total Interior Service,' including interior remodeling of kitchens and bathrooms, to differentiate its living content.

Hyundai Department Store announced on the 22nd that it will open a total interior showroom, 'Livart Mia Branch,' on the 8th floor of the Mia branch. The store covers an area of 714㎡ (216 pyeong), making it the largest living brand store among Hyundai Department Store's 15 branches.

Livart Mia Branch features a comprehensive total interior service, offering everything from general furniture such as sofas, dining tables, and storage cabinets by Hyundai Livart to kitchen furniture (Livart Kitchen), bathrooms (Livart Bath), lighting, and home furnishing accessories.

A Hyundai Department Store official said, "Since 2019, we have operated Williams Sonoma's home furnishing styling service, but this is the first time we are introducing remodeling specialist services for kitchens, bathrooms, and interior doors." Livart Mia Branch is divided into a living zone and a kitchen & bath zone. The living zone displays over 200 types of furniture tailored to each space concept, such as living rooms, master bedrooms, and studies, while the kitchen & bath zone features about 10 showrooms showcasing kitchen and bathroom products.

Visitors can see over 200 types of kitchen cabinet doors, tiles, stone countertops, and bathroom ceramic samples all in one place. About 20 'Livart Planners' with detailed design and planning expertise will be stationed in the store to provide professional consulting services.

Since 2018, Hyundai Department Store has been focusing on differentiating its living content by opening luxury living halls at the Trade Center branch and a 5,300㎡ living hall (two floors) at the Cheonho branch. As a result, Hyundai Department Store's living product sales growth rate has maintained double-digit growth for three consecutive years since 2018 (18.3% in 2018, 13.8% in 2019, and 14.2% in 2020).

Hyundai Department Store is also in talks to open additional total interior stores in partnership with its group affiliate Hyundai Livart. They are considering introducing new concept online and offline stores that provide integrated living services together with living-related affiliates such as Hyundai L&C, a comprehensive building materials company, and Hyundai Rental Care (rental), a total home care company.

Kim Jeong-hee, Executive Director of Hyundai Department Store's Living Business Division, said, "Interest in residential environments is increasing, and with the 'stay home' trend established due to COVID-19, the demand for professional living services has significantly grown. We will continue to create differentiated stores that can lead domestic living trends and develop the living product category into a core MD of the department store."

This content was produced with the assistance of AI translation services.