"China: 75% of Hair Loss Population Are 2030 Generation... Need to Enter Hair Loss Prevention Product Market"

[Asia Economy Reporter Jeong Hyunjin] Recently, the population experiencing hair loss has surged among young people in their 20s and 30s in China, prompting calls for active entry into the hair loss prevention product market.

According to the 'Current Status and Implications of the Hair Loss Industry in China' published on the 22nd by the Korea International Trade Association (KITA) Chengdu branch, hair loss ranked 7th among the health concerns of Chinese people last year. The number of people with hair loss in China reached 250 million as of 2019, with those born in the 1980s accounting for 38.5% and those born in the 1990s accounting for 36.1%, meaning that the youth population makes up about 75% of the total hair loss population.

It was analyzed that Chinese people use not only traditional methods such as ginger application and dietary therapy to prevent hair loss but also products like hair loss prevention shampoo, hair growth tonic, physical therapy aids for hair growth, and wigs, and actively attempt hair transplantation. Among hair transplant surgeries, those born in the 1990s accounted for the largest share at 57.4% of all surgery patients.

(Source: Korea International Trade Association)

The most popular hair loss prevention method among Chinese people was 'using hair loss prevention shampoo' (69%), followed by 'dietary therapy' (68%), 'ginger application' (49%), and 'topical hair growth tonic' (41%). The Chinese hair loss prevention shampoo market grew at an average annual rate of 13.4% from 2013 to 2019 and is expected to exceed 1.6 billion yuan (approximately 274.1 billion KRW) this year.

KITA stated, "Ingredients such as ginger, Polygonum multiflorum, and thuja leaves are mainly used in hair loss prevention shampoos sold in China, and the Korean brand 'Ryeo' is very popular in China for using various herbal ingredients including red ginseng, astragalus, peony, and tree peony bark."

The wig and hair transplant markets are also rapidly growing in China. The Chinese wig market has grown by 27% annually over the past five years, reaching 6.725 billion yuan in 2019, and ranks first in the world in terms of production and export. The hair transplant market has also grown by 38.3% annually since 2016 and is expected to reach 20.83 billion yuan last year. According to a survey, 16% of the hair loss population in China responded that they have already undergone hair transplantation, and 59% said they are considering it. Hair transplant companies, mainly chain stores accounting for 35% of the total, are rapidly expanding in China.

KITA Deputy Director Kim Heeyoung said, "Hair loss caused by stress is a major concern among young Chinese, and those born in the 1990s, who make up more than one-third of the hair loss population, are highly interested in their appearance and are the largest consumer group willing to spend money if the product is effective." He added, "Considering that 85% of wigs in China are mid-to-low priced fashion wigs produced by small and medium-sized enterprises, it is worth targeting the Chinese market with various product lines and services such as customized wigs, partial wigs, one-on-one customer management, and detailed after-sales service (AS)."

This content was produced with the assistance of AI translation services.