Simmons Bed's New TV Commercial Surpasses 11 Million Views on YouTube in Just 10 Days

Record for the Shortest Time and Highest Number of Views in the Bed and Furniture Industry

Simmons Bed's new TV commercial surpassed 11 million views on YouTube in just ten days. The photo shows a scene from the advertisement.
[Photo by Simmons]

[Asia Economy Reporter Kim Jong-hwa] Simmons Bed's new TV commercial has made a new history in living advertisements by surpassing 11 million cumulative views on YouTube within ten days of its release. This is a valuable achievement amid fierce competition in the living industry, including beds, furniture, and home appliances, in February.

Sleep-specialized brand Simmons (CEO Ahn Jung-ho) announced on the 18th that the two new TV commercials released on Simmons' official YouTube account on the 8th recorded 6.59 million and 4.67 million views respectively (as of the 17th), exceeding a total of 11.26 million views. This is the fastest and highest number of views among bed and furniture brands.

Additionally, Simmons Bed's new advertisement ranked first in TV commercial ratings in the second week of February immediately after its launch. Especially since the second week of February included the Lunar New Year holiday, when TV ratings usually rise, the ad firmly established itself as the current trend in front of the whole family, completing the formula that beds mean Simmons, and advertisements mean Simmons as well.

This achievement is thanks to Simmons' unique 'SIMMONS LOOK' communication. Simmons has formed a solid fandom centered on the MZ generation by presenting a distinctly youthful 'bedless bed advertisement' unlike other brands.

Moreover, it was produced in two contrasting versions, providing viewers with the fun of comparison, and added the pleasure of listening with a background music that is hard to forget once heard, overwhelming other advertisements.

Furthermore, the fashion styling in the advertisement reportedly captivated netizens' attention. The stylishness was enhanced with collections from world-renowned fashion designer Hedi Slimane's Celine and another famous designer Anthony Vaccarello's Saint Laurent collections, and the rising model Frick Aiven starred as the main character, reaching the pinnacle of fashionable visual beauty.

The advertisement depicts a situation where a person yawns and others unconsciously follow, but the protagonist Frick Aiven, who had a good night's sleep, shows a lively and energetic expression different from the others. This metaphorically illustrates how important the quality of sleep is by reminding viewers that good sleep breathes vitality into daily life.

Created in two versions, the 'Chill version' and the 'Disco version,' this advertisement expresses the single message of 'energy in daily life brought by good sleep' with different charms.

The Chill version maximizes the lethargy of people tired from lack of sleep by combining low saturation and cool color tones with the dreamy melody of 'Marilyn Monroe' by Iranian-Dutch musician Sevdaliza. In contrast, the Disco version creates a perfect harmony with vibrant colors and the fast, funky sound of 'Electric Boogie' by Ursula One Thousand, highlighting the protagonist's energetic vitality even more.

Netizens' reactions to the advertisement have been enthusiastic. Comments include, "As expected, Simmons' advertisement exceeded expectations," "The bold layout was so restrained and elegant," "I came to find the song from this Simmons ad again; the song selection never disappoints," "Definitely Simmons, an ad full of current vibes," "Finally released. I've been waiting for this great look and music," "Simmons did it again this time," and "Simmons always has excellent taste in models," among high praise.

Meanwhile, this advertisement was produced mainly by the Korean Simmons Bed creative group 'Simmons Design Studio,' as before. Simmons Design Studio, leading trends in the living industry by presenting innovative branding and stylish visual communication, is an organization that constantly strives to project the best existing styles into everyday spaces. Depending on the project, top industry experts and internal staff form project units to carry out the work.

Last year, to commemorate the brand's 150th anniversary, the studio gained sensational popularity with a public service advertising campaign titled 'Manners Maketh Comfort,' themed around everyday manners such as 'spread legs' and 'cutting in line.' In 2019, instead of conventional ads focusing on products, Simmons introduced the first 'bedless bed advertisement,' delivering a fresh shock to the advertising industry. Featuring images of models comfortably lying against backgrounds of swimming pools, beaches, and forests, with the Simmons brand name appearing in typography, this advertisement won the Silver Award at the 17th Seoul Video Advertising Festival.

The new TV commercial campaign video of Simmons Bed can be viewed on Simmons' official YouTube account.

This content was produced with the assistance of AI translation services.