Fila Unveils '110th Anniversary Collection' at Milan Fashion Week
[Asia Economy Reporter Seungjin Lee] FILA's collection planned to celebrate its 110th anniversary will be unveiled at the world's largest fashion event, the ‘2021/22 FW Milan Fashion Week’.
The global sports brand FILA announced that it will reveal the ‘FILA 110th Anniversary Collection,’ created in collaboration with world-renowned stylist Katie Grand, on the 28th at Milan Fashion Week.
Katie Grand, who planned this unique collection with FILA to celebrate the brand’s 110th birthday, is a former editor-in-chief of the UK’s Love Magazine and a stylist for prestigious brands such as Marc Jacobs, Louis Vuitton, and Prada. Katie Grand presented a collection that modernly reinterprets FILA’s classic brand archives. In particular, she mentioned that she drew much inspiration from the designs of the creative director Pierre Luigi Rolando, an indispensable figure in FILA’s 110-year history.
Exploring FILA’s diverse heritage through seven sports disciplines symbolizing the brand?tennis, basketball, mountaineering, water sports, athletics, golf, and motorsports?Katie Grand newly interpreted and designed the historical value and beauty of FILA from her unique perspective, proposing the 110th anniversary collection.
The collection, captured in a stylish digital video, will be released on the official Milan Fashion Week website at 1 PM local time (9 PM Korean time) on the 28th.
Meanwhile, FILA plans to open a global ‘micro site’ commemorating the brand’s 110th anniversary. The site will chronologically list monumental events in FILA’s 110-year history and allow visitors to view key photos and videos of each event, enabling a ‘time travel with FILA.’ From the birth of FILA’s iconic F-box logo to the 110th anniversary collection unveiled in collaboration with Katie Grand at Milan Fashion Week, visitors can experience FILA’s past, present, and future all in one place.
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A FILA representative stated, “FILA’s spirit of innovation has driven the brand for 110 years. Based on creativity and a rich heritage, we will continue efforts to communicate that honor the brand’s legacy while giving symbolic meaning to the generations living in the present era, starting with this partnership with Katie Grand.”
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