"Hotel Stay Vouchers and Health Appliances Popular" Increased 'Rest Consumption' During Seollal Holiday

CJ O Shopping "Strong Sales of Domestic Hotel Stay Vouchers and Health Care Appliances During Lunar New Year Holiday"
Consumption Trends of 'Gifts of Rest for Myself' Such as Hotel Stay, Home Massage, and Home Theater
Focused Programming on Diet, Health Foods, Beauty, and Fashion After the Holiday

[Asia Economy Reporter Kim Yuri] During the Lunar New Year holiday period, consumers actively invested in "consumption to gift themselves rest," it was revealed.

CJ O Shopping announced on the 15th that it focused its broadcasts on accommodation vouchers and massage devices directly related to rest, as well as TV products for the "home-staying life" during the Lunar New Year holiday from the 11th to the 14th, which drew positive responses from consumers. There were 2 broadcasts of domestic hotel accommodation voucher products, 4 broadcasts of health care devices, and 3 broadcasts of large TV products.

On the afternoon of the 13th, the broadcast selling the "Jeju Shinhwa World Accommodation Voucher" on CJ O Shopping attracted about 2,000 customer orders. The "Grand Hyatt Jeju Accommodation Voucher," which included a 5-star hotel king-size room, breakfast buffet, and swimming pool, broadcast on the afternoon of the 14th, received orders from more than 5,000 people within an hour.

Meanwhile, the "home-staying crowd" opened their wallets for health care appliances such as massage devices and large TV products. The broadcast of the "Ceragem Master V4" on the 12th received about 1.7 billion KRW in orders within an hour. The "Samsung QLED TV," which can create a home theater atmosphere, received orders exceeding 1.1 billion KRW during the morning broadcast on the 14th, achieving results beyond the target. The company stated, "In line with the recent home-staying trend, the larger the TV, the more popular it is," adding, "During this broadcast, sales of large options over 75 inches were more than twice as high." The "Franco Portable Bathtub," broadcast on the CJ O Shopping Plus channel on the 12th, also saw higher order volumes compared to usual.

CJ O Shopping expects that the demand for compensatory shopping to relieve COVID-19 stress will continue even after the holiday and announced that it will broadcast fashion, beauty, and travel products this week as well. It will consecutively introduce new spring products from its private brand (PB). Scheduled broadcasts include Karl Lagerfeld, Jean-Michel Basquiat, and Ecelia on the 16th; The AtG on the 18th; Vera Wang, Celeb Shop Edition, and Daniel Cremieux on the 19th. The "Jeju Shinhwa World Accommodation Voucher," which received a good response during the holiday, will be sold again on the 19th. On the 20th and 21st, popular cosmetics such as Talika eye cream, Lifeal collagen, Dalba serum, and Carol Frank and Caudalie creams will be broadcast and sold.

Anticipating high customer demand for dieting after the holiday, "Cissus Low Secret Diet" will be scheduled four times a week. On the morning of the 20th, "Kang Joo-eun's Good Life" will broadcast CJ O Shopping's exclusive food brand "Oh Haru Natural Oatmeal Shake."

This content was produced with the assistance of AI translation services.