Starbucks Launches 'Choux Cream Latte' for Spring

[Asia Economy Reporter Seungjin Lee] Starbucks Coffee Korea will introduce three spring-themed beverages, including the signature spring drink ‘Choux Cream Latte,’ from the 16th of this month until the 15th of next month.

Since its launch in 2017, the ‘Choux Cream Latte,’ released every spring season, is a yellow-colored beverage symbolizing spring. Last year, it became one of Starbucks’ most popular drinks, surpassing 1 million cups sold in just 12 days?the fastest sales pace among all promotional drinks to date.

This year’s ‘Choux Cream Latte’ features plenty of Madagascar vanilla beans, delivering the rich flavor unique to vanilla. It offers the same taste as the original 2017 release, allowing customers to enjoy an even more abundant choux cream flavor than ever before.

Additionally, Starbucks will introduce the ‘Choux Cream Frappuccino with Panna Cotta,’ a cool blended version of the choux cream. Panna Cotta is an Italian pudding made with milk, which, combined with the choux cream, provides a richer choux cream taste and a smooth texture.

The ‘Pink Dragon Fruit Lemonade’ uses red dragon fruit, which has higher moisture content and more fiber than the typical white-fleshed dragon fruit, featuring a color reminiscent of freshly bloomed spring flowers. It also contains soft aloe jelly.

To celebrate the launch of the new spring season beverages, Starbucks will run an event until March 1st where Starbucks Rewards Green and Gold level members who purchase one of the spring drinks?‘Choux Cream Latte,’ ‘Choux Cream Frappuccino with Panna Cotta,’ or ‘Pink Dragon Fruit Lemonade’?using their Starbucks card registered to their account will receive 3 extra stars per item.

Furthermore, to welcome the full spring season, Starbucks will introduce fragrant spring-inspired food and various MD products starting from the 16th. These include four food items such as the ‘Moist Choux Cream Layer Cake’ and ‘Double Egg Salad Meal Box,’ as well as 27 MD products like cutlery sets and lunch boxes that evoke a spring picnic atmosphere, available at Starbucks stores nationwide.

This content was produced with the assistance of AI translation services.