HiteJinro Continues Character Marketing with Jinro Ttukkeobi

Introducing the 'Hardworking Ttukbaegi' Concept TV Commercial

HiteJinro announced on the 10th that it will release the Jinro TV commercial "Comprehensive Edition" with the concept of "Hardworking Toad."

[Asia Economy Reporter Seungjin Lee] HiteJinro continues its marketing with the Jinro Toad character by unveiling the 2021 TV commercial for ‘The Original Soju, Jinro’.

On the 10th, HiteJinro announced that it will launch the Jinro TV commercial ‘Comprehensive Edition’ with the concept of ‘Hardworking Toad’ to welcome the new year. This commercial will be broadcast through terrestrial, cable, and digital media.

This commercial compiles previous Jinro ads such as ‘Jinro Is Back’, ‘High Jump’, ‘Surfing’, and ‘Knowing Bros’. The narration asks, “High jump, surfing, and even appearing on variety shows, why are you working so hard?” while showcasing the toad’s vigorous activities. Then, with the shout “To show the ultra-clean taste that goes down smoothly,” the toad is seen gently falling backward. The commercial ends with the subtitle and narration ‘The Original Soju, Jinro’ and the determined toad setting off toward another task, saying “I have to work even harder!”

Since the launch of Jinro in 2019, HiteJinro has been the first in the soju industry to use a character as a brand model, continuing character marketing in the liquor industry with the cute and friendly toad character. Consumers have cited the toad character as the biggest factor in their favorable impression of Jinro, and Jinro is praised for building a friendly, trendy, and youthful brand image through the toad character.

Seongtaek Oh, Executive Director of Marketing at HiteJinro, said, “We hope our customers who loved the toad last year will look back on the past year and joyfully welcome the new year by watching the toad running toward the new year,” and added, “Please continue to watch the Jinro toad actively working in various fields this year as well.”

Meanwhile, last month, HiteJinro opened the liquor character shop ‘Dukkeobsanghoe’ in Busan and Daegu, offering about 90 types of toad goods. Last year, 1,000 Jinro snowballs planned as Christmas goods through the open market sold out in 24 seconds, and diaries and Lamy ballpoint pen sets were sold out in 28 minutes and 15 minutes respectively, continuing their popularity.

This content was produced with the assistance of AI translation services.