GS25 Targets Alcohol Enthusiasts with Two-Track Strategy... Introducing Both Lowest and Highest Prices Simultaneously

Smart Order 'Wine25Plus' Tops Sales, Lowest Price 5,900 Won for 'Operatico' Store Sales
Also Showcasing Luxury Champagne 'Armand de Brignac Brut Gold' at Highest Price "Satisfying Both Cost-Effectiveness and Emotional Value"

[Asia Economy Reporter Yuri Kim] GS25 announced on the 10th that it is employing a two-track strategy to diversify sales price ranges and channels for the convenience of liquor enthusiasts.

GS25, a convenience store operated by GS Retail, has been offering the lowest-priced wine and the highest-priced champagne since the 5th, targeting the growing number of liquor customers.

Looking at GS25's wine sales data, wine sales increased by 30.6% last year compared to the previous year. It is believed that the convenience of purchasing at nearby convenience stores and the expanded selection through a variety of price range products led to increased purchases.

The lowest-priced wine offered is Spain's "Operatico Habanera." Made from 100% Tempranillo, it is characterized by balance, fruitiness, and a long finish. It became the top-selling wine product after selling 100,000 bottles within nine months of its introduction at GS Supermarket last year. It has also been the best seller on GS25 Smart Order Wine25Plus since its launch. Although sold at a low price, it is explained to be a high-quality product officially certified with Spain's DO grade. The price is 5,900 KRW.

The highest-priced champagne, France's "Armand de Brignac Brut Gold," is a world-renowned luxury champagne ranked number one among the top 100 champagnes selected by "Fine Champagne Magazine" in 2010. It is produced by artisan handcrafting using the first pressing of grapes grown in carefully selected regions. The promotional price is 1.2 million KRW and it is available for purchase on Wine25Plus.

GS25 previously became the first in the convenience store industry to sell out Ch?teau Margaux 2000, one of France's five grand ch?teaux wines, within one hour. The high-priced French ch?teau wine set released as a gift set this time also sold out.

GS25 sells mainly products with high customer purchase frequency at about 15,000 offline stores, while also operating the liquor smart order platform Wine25Plus to expand customer choices. Approximately 1,000 different types of liquor can be purchased. Since its launch in July last year, the number of orders has increased by about 700% compared to the initial launch period as of last month.

An Jaesung, GS Retail's liquor MD, said, "We will continue to introduce various products to provide shopping convenience and enjoyment."

This content was produced with the assistance of AI translation services.