[Asia Economy Reporter Suyeon Woo] LG Electronics announced on the 10th that it screened the YouTube documentary film 'Life in a Day 2020' on the New York Times Square billboard and made it possible to enjoy the film with the overwhelming picture quality of LG OLED TV.


On the 8th (local time), LG Electronics screened the film on the large billboard in Times Square, New York, USA, from 8 a.m. to 10 p.m. At the same time, LG Electronics introduced that viewers can enjoy the film at home in delicate 4K quality using the YouTube app installed on LG OLED TVs.


On the 8th (local time), LG Electronics screened the YouTube documentary film "Life in a Day" on the electronic billboard in Times Square, New York, USA. LG Electronics introduced that you can enjoy the movie at home using the YouTube app on LG OLED TVs with overwhelming 4K picture quality. Each pixel of the LG OLED TV emits its own light, providing an outstanding contrast ratio, black expression, and nearly perfect viewing angles, offering the best movie-watching environment. <br>/Photo by LG Electronics

On the 8th (local time), LG Electronics screened the YouTube documentary film "Life in a Day" on the electronic billboard in Times Square, New York, USA. LG Electronics introduced that you can enjoy the movie at home using the YouTube app on LG OLED TVs with overwhelming 4K picture quality. Each pixel of the LG OLED TV emits its own light, providing an outstanding contrast ratio, black expression, and nearly perfect viewing angles, offering the best movie-watching environment.
/Photo by LG Electronics

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The approximately 90-minute film is a documentary made by selecting videos uploaded to YouTube by participants worldwide who filmed their day on July 25 of last year. It was produced to commemorate the 10th anniversary of 'Life in a Day 2011,' which was released in 2011, and attracted great interest with about 300,000 videos uploaded from 192 countries. World-renowned film directors Ridley Scott and Kevin Macdonald, an Oscar-winning director from the United States, were in charge of production, editing, and directing, respectively.


LG Electronics prepared this event to vividly convey the emotions of the film, which reflects on people's precious daily lives and existence. The LG OLED TV, whose each pixel emits light by itself, delivers content as intended by the creators with overwhelming contrast ratio, black expression, and nearly perfect viewing angles, providing the best movie-watching environment.



As untact (contactless) becomes normalized and people spend more time at home enjoying content on TV, LG Electronics plans to continuously expand differentiated content services for customers. Peggy Ang, head of marketing at LG Electronics USA, said, "We hope to provide inspiration and comfort to customers going through difficult times through LG OLED TV."


This content was produced with the assistance of AI translation services.

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