Lotte Chilsung Beverage Launches 'Chilsung Cider Zero' with No Calorie Burden
[Asia Economy Reporter Seungjin Lee] Lotte Chilsung Beverage announced on the 8th that it has launched a new product, ‘Chilsung Cider Zero,’ which maintains the taste and aroma of its flagship carbonated drink ‘Chilsung Cider’ while removing calories.
Lotte Chilsung Beverage focused on the fact that, with prolonged COVID-19 leading to home-cooked meals becoming routine and increased interest in home training, consumers are seeking carbonated drinks that they can enjoy deliciously without calorie concerns in their daily lives.
Chilsung Cider Zero is a product that incorporates 70 years of Chilsung Cider manufacturing know-how, preserving the original product’s taste and aroma while delivering a clean aftertaste with zero calories.
The packaging applies the same green background and logo design as the existing product, and the label includes the phrase ‘Chilsung Cider Zero’ to enhance visibility and allow consumers to recognize the product’s features at a glance. The PET bottle product features a black cap to make it easily distinguishable from existing products.
The product is released in a total of four types: 250ml and 355ml cans, and 500ml and 1.5L PET bottles, and can be found nationwide at convenience stores, large supermarkets, and supermarkets.
Lotte Chilsung Beverage has established a brand lineup that can satisfy diverse consumer preferences, including the original product ‘Chilsung Cider,’ ‘Chilsung Cider Strong,’ and ‘Chilsung Cider Peach, Cheonggyul,’ along with Chilsung Cider Zero.
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A Lotte Chilsung Beverage official said, “Chilsung Cider Zero is expected to be popular among consumers who want to enjoy the clean sweetness of a refreshing carbonated drink without worrying about calories in their daily lives,” adding, “We will continue to lead the expansion of the domestic carbonated beverage market by diversifying our portfolio to meet various consumer needs.”
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