"Quarterly Record Performance" Nasmedia Reports 10.5 Billion KRW Operating Profit in Q4 Last Year, Up 13% YoY

[Asia Economy Reporter Eunmo Koo] Nasmedia, the digital media rep of KT Group, achieved over 10% year-on-year growth in operating profit in the fourth quarter of last year, recording the highest quarterly performance ever.

Nasmedia announced on the 5th that its consolidated operating profit for the fourth quarter of last year was preliminarily estimated at 10.5 billion KRW, a 13% increase compared to the same period last year. On a separate basis, operating profit also grew 29% year-on-year to 10.2 billion KRW, setting new records for quarterly sales and operating profit. Additionally, a cash dividend of 800 KRW per share was approved. Nasmedia plans to enhance shareholder value by conducting both cash and stock dividends simultaneously.

Stable results were also achieved on an annual basis. Last year, Nasmedia recorded consolidated sales of 111.6 billion KRW and operating profit of 27 billion KRW, while on a separate basis, sales were 82.1 billion KRW and operating profit was 27.3 billion KRW, representing growth of 5% and 17% respectively compared to the previous year. The company explained that despite the challenging environment due to COVID-19, its core business, online DA (Display AD), showed steady growth.

This year, Nasmedia plans to pursue various new businesses. Based on accumulated digital marketing experience, it started its own media commerce business this year and is preparing to enter the text-based commerce business utilizing KT Big Data. In addition, it is preparing various advertising commerce businesses that consolidate related capabilities within the KT Group.

Furthermore, a new concept digital broadcasting advertising product based on Addressable TV technology is scheduled to be launched in the second half of the year. The company aims to strengthen its position as the number one digital media rep by applying offerwall (customer reward-type advertising) functionality to its own mobile platform, enhancing CPS (Cost per Sales) advertising products, and focusing on growth in the performance advertising sector.

This content was produced with the assistance of AI translation services.