Shinsegae Inter's Online Mall Gift Service Orders Increase by 44%

Increased Interest in Contactless Gift Giving Instead of Returning Home Due to Social Distancing
Luxury Padding and Niche Perfumes Popular Gifts Over Hanwoo and Health Foods

[Asia Economy Reporter Lim Hye-seon] Shinsegae International's own online mall SI Village launched the 'Gift Service' last November, and it has been revealed that the number of orders significantly increased ahead of the Lunar New Year.

Shinsegae International stated on the 4th, "The number of orders for the 'Gift Service' in January increased by 44% compared to the previous month, and sales rose by 20%," adding, "This figure exceeded 200% of the original monthly sales target."

The best-selling brands were Santa Maria Novella, Byredo, Erno, Diptyque, Bang & Olufsen, and others. Sales rates were high for small luxury cosmetics, niche perfumes, and home fragrance products, and high-end luxury padding gained popularity due to the sudden cold wave.

In addition, Chloe handbags, Maison Margiela leather accessories, and French premium children's clothing brand Petit Bateau's bodysuits also recorded high order volumes.

SI Village expanded the range of items available through the Gift Service ahead of the holiday to broaden consumers' choices.

Recently, the Chosun Hotel bedding brand 'The Chosun Hotel' was added to enable elegant gifting. It is characterized by allowing gifts of various lifestyle products directly used in the Chosun Hotel suite rooms, from Hungarian goose down comforters to pure cotton bedding, mattresses, and hotel gowns.

This content was produced with the assistance of AI translation services.